{"id":2428,"date":"2021-05-04T11:46:20","date_gmt":"2021-05-04T11:46:20","guid":{"rendered":"https:\/\/www.meyer-hayoz.com\/ueber-design\/"},"modified":"2024-06-12T15:24:24","modified_gmt":"2024-06-12T13:24:24","slug":"ueber-design","status":"publish","type":"page","link":"https:\/\/www.meyer-hayoz.com\/en\/ueber-design\/","title":{"rendered":"Design: A dynamic, exciting process."},"content":{"rendered":"<section id=\"\" class=\"intro\">\n\n  \n        <div class=\"logo\" role=\"banner\">\n          <a class=\"logo-link\" href=\"https:\/\/www.meyer-hayoz.com\/en\/\" rel=\"home\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.meyer-hayoz.com\/wp-content\/themes\/indy-meyerhayoz\/static\/img\/logo-coloured.svg\" alt=\"\" width=\"350\" height=\"84\"><\/a>\n        <\/div>\n\n        <div class=\"row\">\n          <div class=\"col-md-2 offset-md-2\">\n            <p>Based on analyses and strategic thinking, we generate in iterative processes innovation impulses and sustainable design concepts. In this way we create added value for our clients and shape change.<\/p>\n<p>&nbsp;<\/p>\n\n          <\/div>\n        <\/div>\n\n\n    \n<\/section>\n\n\n\n<div class=\"mh-spacer\" aria-hidden=\"true\"><\/div>\n\n\n\n<section class=\"layoutsegment \">\n  <div class=\"row\">\n      \n              <div class=\"col-md-5 offset-md-0\">\n\n                                                                                                <video autoplay loop muted playsinline class=\"embed-video\"\n                     data-mobile=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/09\/1-S-Meyer-Hayoz-Design-Engineering-Prozess.mp4\"\n                     data-tablet=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/09\/1-Meyer-Hayoz-Design-Engineering-Prozess.mp4\"\n                     data-desktop=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/09\/1-Meyer-Hayoz-Design-Engineering-Prozess.mp4\"\n              >\n                <source src=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/09\/1-Meyer-Hayoz-Design-Engineering-Prozess.mp4\" type=\"video\/mp4\">\n              <\/video>\n\n\n                              <\/div>\n        \n\n        <\/div>\n\n\n<\/section>\n\n\n\n<div class=\"mh-spacer\" aria-hidden=\"true\"><\/div>\n\n\n\n<section class=\"content-slider horizontal\">\n  <div class=\"content-slider-slider\">\n      \n        <div class=\"slide\">\n          <div class=\"row\">\n\n                                  <div class=\"col-md-2 offset-md-1\">\n              <div class=\"text\">\n                  <h2 class=\"p1\">Design is structured.<\/h2>\n<p class=\"p1\">Our design process is divided into five phases. This clear structure is efficient and gives us optimum control over a project. The individual phases are flexible in terms of content and can be adapted individually. In this way we are able to ideally focus special project requirements and the aims of our clients.<\/p>\n\n              <\/div>\n            <\/div>\n            \n                                                          <div class=\"col-md-1 offset-md-1\">\n              <div class=\"text\">\n                  <p>&nbsp;<\/p>\n\n              <\/div>\n            <\/div>\n            \n                                            <\/div>\n        <\/div>\n      \n        <div class=\"slide\">\n          <div class=\"row\">\n\n                                  <div class=\"col-md-2 offset-md-1\">\n              <div class=\"text\">\n                  <h2>Context Research<\/h2>\n<p class=\"p1\">A good knowledge base is essential. At the beginning of a project we research relevant information and analyse the context. This base provides us with the orientation in the design process and enables us to take the right decisions.<\/p>\n\n              <\/div>\n            <\/div>\n            \n                                                          <div class=\"col-md-1 offset-md-1\">\n              <div class=\"text\">\n                  <p>Company analysis<br \/>\nMarket analysis<br \/>\nCompetition analysis<br \/>\nTarget group analysis<br \/>\nProduct requirements<br \/>\nApplication context<br \/>\nProduct analysis<br \/>\nFunction analysis<br \/>\nTechnology research<br \/>\nTrend research<br \/>\nDesign strategy<\/p>\n\n              <\/div>\n            <\/div>\n            \n                                            <\/div>\n        <\/div>\n      \n        <div class=\"slide\">\n          <div class=\"row\">\n\n                                  <div class=\"col-md-2 offset-md-1\">\n              <div class=\"text\">\n                  <h2>Concept Studies<\/h2>\n<p class=\"p1\">This phase is concerned with illustrating the possibilities. We generate scenarios and concepts and ask what would be possible. We often test consciously in various directions in order to sound out existing potential. In this way we develop an awareness for the ideal solution.<\/p>\n\n              <\/div>\n            <\/div>\n            \n                                                          <div class=\"col-md-1 offset-md-1\">\n              <div class=\"text\">\n                  <p>Design thinking<br \/>\nFinding ideas<br \/>\nConcept study<br \/>\nProduct vision<br \/>\nSystem vision<br \/>\nFuture scenario<br \/>\nUtilisation scenario<br \/>\nUser experience<br \/>\nFunction concept<br \/>\nCommunication concept<br \/>\nErgonomic study<br \/>\nUsability study<\/p>\n\n              <\/div>\n            <\/div>\n            \n                                            <\/div>\n        <\/div>\n      \n        <div class=\"slide\">\n          <div class=\"row\">\n\n                                  <div class=\"col-md-2 offset-md-1\">\n              <div class=\"text\">\n                  <h2>Design Development<\/h2>\n<p class=\"p1\">Based on the chosen concept, the design is further developed. The various aspects are investigated exactly and are elaborated. Design variations often arise, we discuss these jointly with the client and evaluate them. The design has to fulfil all of the various requirements placed on this project. At the same time it should also be innovative and progressive.<\/p>\n\n              <\/div>\n            <\/div>\n            \n                                                          <div class=\"col-md-1 offset-md-1\">\n              <div class=\"text\">\n                  <p>Design study<br \/>\nForm-finding<br \/>\nDesign development<br \/>\nPreliminary model<br \/>\nDraft variations<br \/>\nConstruction concept<br \/>\nDetail solution<br \/>\nDraft visualisation<\/p>\n\n              <\/div>\n            <\/div>\n            \n                                            <\/div>\n        <\/div>\n      \n        <div class=\"slide\">\n          <div class=\"row\">\n\n                                  <div class=\"col-md-2 offset-md-1\">\n              <div class=\"text\">\n                  <h2>Design Optimisation<\/h2>\n<p class=\"p1\">Once the design exists, it is defined exactly. The final dimensions and construction details are determined and carefully prepared. We create patterns, references and guidelines for the realisation phase. The aim is to carry out a smooth transfer of the design to the various realisation partners.<\/p>\n\n              <\/div>\n            <\/div>\n            \n                                                          <div class=\"col-md-1 offset-md-1\">\n              <div class=\"text\">\n                  <p>Detailing<br \/>\nDefinition of materials<br \/>\nDefinition of colours<br \/>\nDefinition of surface<br \/>\nDefinition of dimensions<br \/>\nCreation of components<br \/>\nProduction submittals<br \/>\nRealisation dates<br \/>\nGuidelines<\/p>\n\n              <\/div>\n            <\/div>\n            \n                                            <\/div>\n        <\/div>\n      \n        <div class=\"slide\">\n          <div class=\"row\">\n\n                                  <div class=\"col-md-2 offset-md-1\">\n              <div class=\"text\">\n                  <h2>Implementation Support<\/h2>\n<p class=\"p1\">If desired, we can continue supporting a project. We assist you consultatively and pass on useful contact to experts from our network. In this way we help to improve the whole user experience and to open up new aspects.<\/p>\n\n              <\/div>\n            <\/div>\n            \n                                                          <div class=\"col-md-1 offset-md-1\">\n              <div class=\"text\">\n                  <p>Prototype construction<br \/>\nProduction contacts<br \/>\nconsulting on realisation<br \/>\nCoordination of realisation<br \/>\nVisualisation<br \/>\nProduct animation<br \/>\nMarketing materials<br \/>\nPackaging design<br \/>\nWeb design<\/p>\n\n              <\/div>\n            <\/div>\n            \n                                            <\/div>\n        <\/div>\n        <\/div>\n    <div class=\"prev_contentslider\"><img decoding=\"async\" src=\"https:\/\/www.meyer-hayoz.com\/wp-content\/themes\/indy-meyerhayoz\/static\/img\/arrow-left.png\"><\/div>\n    <div class=\"next_contentslider\"><img decoding=\"async\" src=\"https:\/\/www.meyer-hayoz.com\/wp-content\/themes\/indy-meyerhayoz\/static\/img\/arrow-right.png\"><\/div>\n\n\n<\/section>\n\n\n\n<div class=\"mh-spacer\" aria-hidden=\"true\"><\/div>\n\n\n\n<section class=\"layoutsegment start\">\n  <div class=\"row\">\n      \n              <div class=\"col-md-3 offset-md-0\">\n\n                                                            <picture>\n                <source srcset=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/08\/02-Meyer-Hayoz-Design-Engineering-About-Design.webp\" type=\"image\/webp\">\n                <source srcset=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/08\/02-Meyer-Hayoz-Design-Engineering-About-Design.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/08\/02-Meyer-Hayoz-Design-Engineering-About-Design.jpg\" class=\"img-fluid slick-img\"\/>\n              <\/picture>\n                                                                  <\/div>\n        \n\n      \n              <div class=\"col-md-2 offset-md-0\">\n\n                                                            <picture>\n                <source srcset=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/07\/10-Meyer-Hayoz-Design-Engineering-9TLabs-Red-Series.webp\" type=\"image\/webp\">\n                <source srcset=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/07\/10-Meyer-Hayoz-Design-Engineering-9TLabs-Red-Series.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/07\/10-Meyer-Hayoz-Design-Engineering-9TLabs-Red-Series.jpg\" class=\"img-fluid slick-img\"\/>\n              <\/picture>\n                                                                  <\/div>\n        \n\n        <\/div>\n\n\n<\/section>\n\n\n\n<div class=\"mh-spacer\" aria-hidden=\"true\"><\/div>\n\n\n\n<section class=\"layoutsegment \">\n  <div class=\"row\">\n      \n              <div class=\"col-md-5 offset-md-0\">\n\n                                                                                                <video autoplay loop muted playsinline class=\"embed-video\"\n                     data-mobile=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/09\/1-S-Meyer-Hayoz-Design-Engineering-Design-ist-nicht-linear.mp4\"\n                     data-tablet=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/09\/1-Meyer-Hayoz-Design-Engineering-Design-ist-nicht-linear-1.mp4\"\n                     data-desktop=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/09\/1-Meyer-Hayoz-Design-Engineering-Design-ist-nicht-linear-1.mp4\"\n              >\n                <source src=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/09\/1-Meyer-Hayoz-Design-Engineering-Design-ist-nicht-linear-1.mp4\" type=\"video\/mp4\">\n              <\/video>\n\n\n                              <\/div>\n        \n\n        <\/div>\n\n\n<\/section>\n\n\n\n<div class=\"mh-spacer\" aria-hidden=\"true\"><\/div>\n\n\n\n<section class=\"layoutsegment \">\n  <div class=\"row\">\n      \n              <div class=\"col-md-3 offset-md-2\">\n\n                                    <div class=\"text\">\n                  <h2 class=\"p1\">Design is not always linear.<\/h2>\n<p class=\"p1\">Design is a creative process. Information and results of the analyses are continually processed and translated into concepts. In early project phases in particular, different directions are taken in parallel. This openness is important, in this way new ideas can arise and mature. By trying out different approaches, we learn to recognise the ideal path for a project to take.<\/p>\n\n              <\/div>\n                                                                                          <\/div>\n        \n\n        <\/div>\n\n\n<\/section>\n\n\n\n<div class=\"mh-spacer\" aria-hidden=\"true\"><\/div>\n\n\n\n<section class=\"layoutsegment end\">\n  <div class=\"row\">\n      \n              <div class=\"col-md-3 offset-md-0\">\n\n                                                            <picture>\n                <source srcset=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/08\/04-Meyer-Hayoz-Design-Engineering-About-Design.webp\" type=\"image\/webp\">\n                <source srcset=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/08\/04-Meyer-Hayoz-Design-Engineering-About-Design.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/08\/04-Meyer-Hayoz-Design-Engineering-About-Design.jpg\" class=\"img-fluid slick-img\"\/>\n              <\/picture>\n                                                                  <\/div>\n        \n\n      \n              <div class=\"col-md-2 offset-md-0\">\n\n                                                            <picture>\n                <source srcset=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/08\/12-Meyer-Hayoz-Design-Engineering-Gallus.webp\" type=\"image\/webp\">\n                <source srcset=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/08\/12-Meyer-Hayoz-Design-Engineering-Gallus.jpg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/08\/12-Meyer-Hayoz-Design-Engineering-Gallus.jpg\" class=\"img-fluid slick-img\"\/>\n              <\/picture>\n                                                                  <\/div>\n        \n\n        <\/div>\n\n\n<\/section>\n\n\n\n<div class=\"mh-spacer\" aria-hidden=\"true\"><\/div>\n\n\n\n<section class=\"layoutsegment \">\n  <div class=\"row\">\n      \n              <div class=\"col-md-3 offset-md-0\">\n\n                                    <div class=\"text\">\n                  <h2>Design is very promising.<\/h2>\n<p class=\"p1\">It has been proven that enterprises have a greater chance of success in the market and a better performance when design is strategically and holistically integrated and lived by within the company.<\/p>\n<p class=\"p1\">An initial, comprehensive study carried out by the \u00abred dot institute for advanced design studies\u00bb in Essen, Germany and the resulting \u00abred dot design teams index\u00bb confirm these considerably better performances.<\/p>\n<p class=\"p1\">Further investigations by the \u00abDesign Management Institute\u00bb in Boston (dmi), illustrated in the \u00abDesign Value Index\u00bb and also recently in the McKinsey Report \u00abThe Business Value of Design\u00bb also confirm this in a very impressive manner.<\/p>\n\n              <\/div>\n                                                                                          <\/div>\n        \n\n        <\/div>\n\n\n<\/section>\n\n\n\n<section class=\"layoutsegment \">\n  <div class=\"row\">\n      \n              <div class=\"col-md-5 offset-md-0\">\n\n                                                            <picture>\n                <source srcset=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/08\/14-Meyer-Hayoz-Design-Engineering-Grafiken-Design-Value.svg\" type=\"image\/webp\">\n                <source srcset=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/08\/14-Meyer-Hayoz-Design-Engineering-Grafiken-Design-Value.svg\" type=\"image\/jpeg\">\n                <img decoding=\"async\" src=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/08\/14-Meyer-Hayoz-Design-Engineering-Grafiken-Design-Value.svg\" class=\"img-fluid slick-img\"\/>\n              <\/picture>\n                                                                  <\/div>\n        \n\n        <\/div>\n\n\n<\/section>\n\n\n\n<div class=\"mh-spacer\" aria-hidden=\"true\"><\/div>\n\n\n\n<section class=\"layoutsegment center\">\n  <div class=\"row\">\n      \n              <div class=\"col-md-2 offset-md-0\">\n\n                                                                                                <video autoplay loop muted playsinline class=\"embed-video\"\n                     data-mobile=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/08\/Red-Dot-Jury-video-small.mp4\"\n                     data-tablet=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/08\/Red-Dot-Jury-video.mp4\"\n                     data-desktop=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/08\/Red-Dot-Jury-video.mp4\"\n              >\n                <source src=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/08\/Red-Dot-Jury-video.mp4\" type=\"video\/mp4\">\n              <\/video>\n\n\n                              <\/div>\n        \n\n      \n              <div class=\"col-md-3 offset-md-0\">\n\n                                    <div class=\"text\">\n                  <h2><strong>Design Awards.<\/strong><\/h2>\n<p>Well-designed, innovative products and concepts can be highlighted by being awarded design prizes. This particular recognition of product quality and the design performance can mean a considerable advantage in the market.<\/p>\n<p>Out of the international design awards, the Red Dot Award, the iF Award, the German Design Award and the Good Design Award, Chicago Athenaeum share the highest renown. Moreover, there are design prizes which are more locally significant, such as the Design Preis Schweiz in Switzerland. Until today, we have been able to receive numerous prizes together with our clients.<\/p>\n<p>For many years now, Wolfgang K. Meyer-Hayoz has been a juror and ambassador for the prestigious Red Dot Award: Product Design as well as for the Red Dot Award: Design Concept\/ Singapur. Through this activity we gain on-the-spot, valuable insights into current developments in design and technology worldwide.<\/p>\n\n              <\/div>\n                                                                                          <\/div>\n        \n\n        <\/div>\n\n\n<\/section>\n\n\n\n<div class=\"mh-spacer\" aria-hidden=\"true\"><\/div>\n\n\n\n<section id=\"\" class=\"goto\">\n  <a href=\"https:\/\/www.meyer-hayoz.com\/en\/projekte\/\">\n          <div class=\"row goto--image_text\">\n        <div class=\"col-md-2 text\">\n          <h3>Insight into our work.<\/h3>\n        <\/div>\n        <div class=\"col-md-3\">\n          <img decoding=\"async\" src=\"https:\/\/www.meyer-hayoz.com\/wp-content\/uploads\/2021\/08\/1-Meyer-Hayoz-Design-Engineering-goto-Projekte.jpg\">\n        <\/div>\n      <\/div>\n          <div class=\"row\">\n        <div class=\"col\">\n          <div class=\"goto--link\">\n            visit\n            <span>  Projects  <\/span>\n          <\/div>\n        <\/div>\n      <\/div>\n  <\/a>\n<\/section>\n\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2428","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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