Corporate Branding for the Alliance Parker Siemens

Parker Hannifin, a global leader in components and sub-systems of refrigeration and air conditioning, and Siemens Building Technologies, a leader in building automation announced declared their global cooperation in the development, marketing and maintenance of integrated solutions in the field of air conditioning and refrigeration, which includes mechanical and electronic components in package solutions.

The Meyer-Hayoz Design Engineering company was commissioned with the development of the corporate branding strategy and its implementation. Based on the strategic objectives of this international alliance, we developed the corporate branding strategy, claims and word marks, a variety of graphical applications and brochures as well as designs for the joint trade fair appearance at the IKK in Hanover.

The layouts for the booth followed the design philosophy of illustrating the flowing interaction between the alliance partners, however, on the other hand, also of clearly demonstrating the still existent autonomy of the two companies.