Design Development of the Coffee Machine "Venezuela" for the Aequator AG

Since 1933 the name of Aequator has stood for high-performance coffee machines in the fields of professional gastronomy and public catering. With the automatic coffee machine "Venezuela", the Swiss family-owned company is expanding its product portfolio with another innovative development.

The Meyer- Hayoz Design Engineering Group was appointed with the task of further developing, optimizing and detailing an already existing design draft. The creative elaboration followed the defined technical and functional requirements. A clear layout of the front of the machine and a logical visual division of functional areas (e.g. good visibility of the nozzle area) support the user experience. With the reworking of the cup tray and its adjustment mechanism, the hygienic requirements in particular were optimally fulfilled.

In addition to the product design, our graphic designers also developed an independent icon language for the different vessels and specialty drinks, tailored to the brand Aequator. As is usual with the rest of the Aequator coffee machines, the product branding can be customized. The key for the branding (visual) elements (e.g. color, display contents) are flexibly modifiable.

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