Innovative Packaging Design for VITA VM Ceramic

With the launch of the veneering material VITA VM VITA Zahnfabrik adds yet another highlight to their pioneering work in the field of dental ceramics.

The great challenge in the product design of the VITA VM primary packaging was for our team to question a great deal and to find new, stylishly designed packaging design solutions for the necessary changes. Despite all the new features, the strong identity evolved over many decades and the values of the brand VITA Zahnfabrik were to continue to find their visual expression.

The positive reactions from dental laboratories worldwide and the recognition by seven high-profile international design awards - including the iF Design Award China in Gold - demonstrate that the packing solution discovered was well able to the high expectations.

The constructively very complex cap made of polyethylene with a built-in tamper-evident seal, bulk function and optional hinge or screw-cap consists only of a single molded part and greatly simplifies the dental technician's daily work. The injection blow-molded bottle made of polypropylene fits optimally in the hand and due to its large opening lends itself ideally for refilling.