On the occasion of the extensive reworking of the user interface design of the NUM CNC systems, the Meyer-Hayoz Design Engineering Group was entrusted with the development of a comprehensive design concept for the new corporate identity.
Part of the task was the design of the digital media, a new website and the creation of templates for digital presentations. In addition, it was necessary for our graphic designers to define and to accompany a new brochure concept in the print segment, and to create templates for various ad motifs. In addition, many trade fair appearances of the NUM Group were newly conceptualized in terms of design and marketing strategy.
The aim of the rework of the corporate design was to strengthen the NUM brand and to improve the visibility of the company's values. In a first step and an initial analysis, our designers developed a "look and feel" of the new appearance. The creation and use of new and unique imagery and creative compositions are an important part of this.
In the following steps the conceptual vision was, in close coordination with the customer, further elaborated and sharpened. The principle of design runs through all communication applications, from the basic structure to the implementation of details, and this reflects the high quality, contemporary services of the NUM AG.