Based on a new corporate strategy, a complete overhaul of the corporate identity of the Körber Schleifring group was undertaken.
In close cooperation with the CEOs of the eight individual companies a new, viable communication concept was developed. The aim of these comprehensive corporate design measures was to strategically combine the joint forces and to highlight the world's leading market position of the globally active grinding specialists as perceived by the general public.
Important aspects were, among others, the brand and the communication architecture, including the redesign of the logo, the development of a visual language, the design of policy documents, brochures and ads, business stationery, building and vehicle graphics for the individual companies as well as for the holding company.
Other components of this ambitious challenge was the redesign of existing machines, the design and development of new ones as well as the design concept of the presentation at the EMO in Hannover. All final design measures were defined in a design manual to ensure a homogeneous and sustainable appearance.