The redesign of the brand is conceptually based on the redefined company's strategy and positioning. Abstracted soldering points provide associations to the guiding theme, the soldering process. The lettering is contemporarily transferred, supplemented by the CD color concept, which provides the use of the corporate color green in all media.
Hereby the new brand emphasizes the new priorities and values of the company's identity both internally and externally. In the context of the new corporate design, all other means of communication such as business stationery, website, brochures and exhibition presentations were designed accordingly.
The design and conceptual development was realized completely by our interdisciplinary design team. Through the clear communication line, the company receives a homogeneous appearance.
Additionally to the presentation of the new machine concept Kirsten the modula wave® at the SMT in Nuremberg 2006, a comprehensive animation was created to demonstrate the patented Kirsten soldering pump and the innovative and flexible modular construction of the complete system. Hereby the planned equipment and logistics concept could be impressively presented to interested visitors.