Category: LIVING

Products today are increasingly becoming an expression of an active and individual lifestyle in the digital age.

Beyond pure functionality, which must be seen as an obvious pre-requisite, the consumer rightly expects an emotional added-value to the everyday objects which surround him or her. Good design of consumer goods creates this additional benefit by generating enthusiasm for them and by their being convincing in use.

Design, then, can be classed as successful when it generates products which do not wear out with increasing use but, on the contrary, stand the test of time and therefore prove to be of value to the user.